Nov 1, 2024
How do successful real estate agents manage to build lasting relationships in a fast-paced, transactional industry?
In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amber Strong. Amber is a dedicated real estate professional with over a decade of experience in the real estate industry. Her journey began in 2011 while attending Berkeley College in Manhattan, where she obtained her real estate license and worked for Nancy Packes, Real Estate Marketing. During her time in New York City, Amber specialized in leasing luxury condos throughout Manhattan and Brooklyn, honing her skills in one of the most competitive real estate markets in the world.
Amber talks about the dynamics of relationship-based transactions in real estate, the significance of maintaining long-term client relationships, and effective strategies for managing difficult clients. Amber shares her journey from working in the hospitality industry to becoming a leading real estate agent, highlighting the importance of open communication, active listening, and personalized attention. She explains how she was able to transition from a salaried position to commission-based work, the challenges of competing with new construction homes, and the benefits of aligning with a supportive brokerage.
Tune in as Amber shares her practical advice when you provide on maintaining professionalism, continual learning, and leveraging technology for client interactions!
Highlights
00:00 - 02:13 Amber Strong: Real Estate and Yoga She Is Obsessed
· We welcome Amber Strong.
· Amber’s ability to save clients time and money through:
o Open communication,
o Active listening, and
o Personalized attention.
· Remi Graphics Advertisement.
02:14 - 08:57 Challenges in Real Estate Transactions
· Amber reflects on her career journey and working in the hospitality.
· Her experiences in hospitality provided her valuable customer service skills, which later proved beneficial in a decade-long real estate career.
· The importance of listening and staying calm when handling difficult clients.
08:58 - 21:21 Finding the Right Brokerage
· The challenges and strategies in handling difficult clients and transactions in real estate, particularly through phone communication.
· The importance of listening calmly and responding with facts
· The influence of an agent's experience on negotiations
· Maintaining a positive and professional demeanor.
· The sales processes in leasing high-end properties versus selling individual homes, emphasizing client education on amenities and community aspects.
· Dealing with market competition from builders and the value of mentorship for new real estate agents.
21:22 - 36:34 Realizing Real Estate as a Lifelong Career
· Amber emphasizes the importance of researching brokerages and finding a supportive team.
· Her journey from housekeeping to real estate, starting as a listing coordinator and moving up by learning from top agents and networking strategically.
· The value of aligning with growth-oriented individuals
· Transitioning from transactional to relationship-based client interactions and continuously learning.
· Gaining confidence about the necessity of human interaction in transactions.
· The significance of maintaining client relationships.
36:35 - 46:53 The Value of Continuous Learning and Training
· Amber talks about when she decided to commit fully to the industry.
· The importance of building relationships and leveraging networks for long-term success.
· Transformative strategy involving asking contacts for referrals, which significantly impacted their mortgage business.
· The evolving requirements and best practices for real estate agents, including ongoing education and readiness for regulatory changes.
· She shares their experience transitioning from a large brokerage to a smaller, more communicative one, and the value of strong core teams in real estate.
46:54 - 01:05:01 Maintaining Consistency and Making Connections
· The importance of continuous education and adaptability in the real estate profession.
· She talks about time-blocking strategies for training and client interactions:
o The value of attending training sessions with other agents,
o The significance of building relationships, and
o Credibility in the industry.
· Handling stress through laughter and consistent routines, such as yoga and making extensive daily phone calls.
· The role of video communication in building trust with out-of-town clients.
· The importance of staying knowledgeable about market trends, specifically interest rates, and always providing value to clients.
01:05:01 - 01:12:42 Conclusion and Final Thoughts
· The anticipated post-election impact on real estate, including a specific focus on interest rates and infrastructure developments in Northeast Florida:
o Local knowledge for agents,
o The value of maintaining connections and networking, and
o Balancing new online leads with referrals.
· Effective marketing strategies such as using local coupons (Lolo) to engage past clients.
· Leveraging support structures within a real estate team to handle high transaction volumes.
· Reaching higher productivity levels and the significance of having an assistant or transaction coordinator to manage workload and maintain work-life balance.
Quotes:
“We network and we mastermind with agents throughout able to find and connect, and I can feel
confident to know that I'm aligning you with the right agent.” – Amber Strong
“Staying in front of them, just checking in. I mean it could be as small as a text just to stay top of mind. That’s when I started realizing that this is something I'm going to do for life.” – Amber Strong
“I want to be at the bottom, so I can see my way up to the top and learn and then you can kind of evaluate, who are those people that I want to align myself with. So, you kind of get different perspective.” – Amber Strong
To contact Amber Strong, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Email.
Instagram: https://www.instagram.com/chasingamberyogi/
Facebook: https://www.facebook.com/amber.lloyd.52
Email: amber@floridacoastalteam.com
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