Oct 11, 2024
What truly drives success in real estate?
In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Deanna attended the University of North Florida where she earned her Bachelor's Degree in Business Administration majoring in Business Marketing and Management. With this focus, she worked in the financial industry for nearly twenty years where her primary responsibilities were Relationship Management and Fund Reconciliation with various mutual fund companies. Each of these roles required extreme attention to detail and excellent communication skills which have served her well in her real estate career.
Deanna is focused on providing stellar customer service and makes it a point to understand her customers and their goals so that she can help them to achieve those goals with ease. She prides herself in the relationships that she builds with her customers which is evidenced through the exemplary customer reviews that she has received from customers who recognize her dedication to them. She specializes in residential sales in Northeast Florida with a primary focus in Clay, St. Johns, and Duval counties.
Deanna underscores the critical role of building strong client relationships and engaging with the community, alongside endorsing the importance of selecting the right brokerage and constant professional development. Additionally, the discussion sheds light on the power of structured training sessions, highlighting the need for organized agendas and offering practical learning opportunities as crucial elements in professional growth.
Tune in as Deanna Foerman encourages listeners to rethink their approach to real estate by integrating personalized interactions and impactful training into their practices!
Highlights
00:00 - 03:09 Deanna Foerman: Finance, Teacher to Successful Real Estate Agent
· We welcome Deanna Foreman to the show!
· Deanna has successfully integrated her skills to excel in real estate, consistently selling over a million dollars monthly.
· Diverse experiences contribute to success in real estate.
· Sponsor, Remi Graphics.
03:09 - 09:56 The Role of Real Estate Agents in the Community
· Recognizing the efforts of pilots, including former Navial aviators and Delta pilots, who used their planes to provide emergency supplies like diapers and formula to areas affected by a recent hurricane.
· How community and individual efforts can make a tangible impact.
· Real estate agents as community influencers.
· Their role not only in housing but in contributing to local services and information networks.
· Setting up referral networks for various local services, providing valuable community connections.
· Being a proactive, giver mentality in both real estate and community efforts, expecting nothing in return but potential reciprocal kindness.
09:56 - 17:50 Balancing Teaching and Real Estate
· Deanna discusses her journey growing up in Orange Park.
· Her role as a relationship manager, dealing with client funds, and how it prepared her for a career in real estate.
· Transitioning into teaching, motivated by a desire for a change in pace and a closer commute.
· Deanna became an elementary school teacher, allowing her to spend more time with her family. Reflecting on her experiences.
· How her time in both finance and education has influenced her current role in real estate, emphasizing the importance of building relationships.
17:50 - 22:01 Choosing the Right Brokerage
· Deanna was initially hesitant to enter a commission-based field, encouragement from others prompted them to finally consider real estate.
· How she became a five-million-dollar producer while still teaching, leveraging their existing network for support.
· Managing the challenges of balancing both professions by effectively managing their time and never revealing to clients that they were teaching concurrently.
· Ensuring clients received full-time service and demonstrated their confidence and growth in real estate, with plans to discuss their first brokerage choice next.
22:02 - 36:30 The Importance of Real Estate Agents in the Community
· Deanna talks about being part-time real estate agent who emphasizes the significance of selecting the right brokerage by exploring team dynamics and office culture.
· Initially starting with a team, how the culture provided a sense of belonging and support, akin to family.
· The role of managers and agents in fostering a positive environment.
· The value of personal relationships in business success, and the risks faced by agents in virtual settings.
· Maintaining personal connections with clients, which promotes trust and referrals, and shares practical strategies like personalized communications and monitoring social media for engagement.
· The evolving dynamics in the real estate market, urging agents to remain adaptable and prioritizing negotiations with empathy as client needs and market conditions fluctuate.
39:10 - 44:28 Breaking Through Barriers with Support
· The significance of real estate agents in fostering relationships and building trust with clients, likening their role to that of a guide.
· How agents guide their clients through the stressful and significant process of buying a home, often forming lasting bonds.
· The importance of a supportive work environment and brokerage culture.
· How it can aid agents in overcoming challenges and achieving success.
· Real estate transactions are often the largest in a client's life.
· The responsibility and impact agents have in facilitating these experiences.
44:28 - 58:58 The Value of Mentorship and Accountability
· The significance of training, education, and mentorship in achieving success in the real estate industry.
· Having a supportive atmosphere, such as transaction coordination and a marketing department, which allows agents to focus on client relationships without getting bogged down in operational tasks.
· The 'Ninja Selling' approach is emphasized for building long-term client relationships through personal interactions like coffee meetings and lunches.
· The role of accountability groups in maintaining goals and commitments, stressing the need for self-discipline and the influence of mentors, both formal and informal, within the industry. Treating all clients with equal respect, irrespective of their financial standing, as a strategy for building a strong reputation and lasting business relationships.
58:58 – 01:12:29 Keys to Success in Real Estate and Final Thoughts
· The essential elements leading to success in the real estate industry.
· Three primary components:
o The desire to continually learn,
o Active involvement in industry-related activities, and
o The importance of fostering strong relationships with clients.
· The necessity of finding a brokerage that aligns with the agent's needs, particularly with robust training programs.
· The value of participating in real-world training rather than relying solely on virtual methods is also discussed.
· The necessity of community involvement and making personal connections as a part of the business strategy, referring to practices such as hosting regular social events.
Quotes:
“Find one that is really a good fit because if the fit's not there, nothing else is going to come naturally.” – Deanna Foerman
“In real estate, you're dealing with what is usually people's most valuable asset. you're dealing with their money, you better be spot on and be able to account for everything.” – Deanna Foerman
“I always tell people that I'm working with, I don't want you to worry unless I worry and if I’m worried, then you can worry.” – Deanna Foerman
To contact Deanna Foerman, learn more about her business, and make her a part of your network, make sure to follow her on Instagram and Facebook.
Instagram: https://www.instagram.com/thefoermanteam/
Facebook: https://m.facebook.com/thefoermanteam/
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